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LOURÁIN forsakes Japanese traditional craftsmanship of - Dorozome, a mud dyeing technique from Japan’s Amami Island.  

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BE YOU, BE THY

#be.you.thy is designed to convey the spirit of naturally eco-friendly, pollution-free, energy-efficient, and nontoxic Dorozome 泥染め through this campaign.

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Either, #be.you.thy will be throwing light upon women who dress up confidently for themselves, becoming pioneers for many across the world.

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DOROZOME

Mud dyeing technique unique to Amami Oshima, a Japanese small island.

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Environmentally safe, natural, and gentle properties. 

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OUR MUSE

Richard Gaston ; A young photographer that captures the essence of Scotland, full of luscious colors and an incredibly good eye for the curves and edges of nature, which alternatively connects to #be.you.thy.

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LOURÁIN WARDROBE

LOURÁIN produces wearable classic essentials for lifestyle with of feminine touch that transition well from a day in the office to after-parties.

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SUIT

TROUSERS

JOL

PUFF

SLEEVED

DRESS

CLASSIC FEMININE BLAZER 

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PUFF

SLEEVED

BLOUSE

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FRESH WOMAN

CROP

BLAZER

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OCCASION

SHIRT

DRESS

Misty Mountain
CONTACT US

Whether you're looking for information about the collection or any other requests, contact us by email at hello.lourain@gmail.com or by filling the contact form. 

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